Is the future of cars Dyson? Can he hoover up the EV competition?

2nd Oct 2017

Sir James Dyson has broken ranks and has his eyes firmly set on the EV market. From a purely British perspective alone, this is an exciting development. But how will he agitate the EV market enough to allow a Dyson EV to truly flourish, amongst a myriad number of contenders to Tesla’s throne? At EV Hire, we’re prepared to speculate about how and why Dyson needs to be thinking big.


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