9th Feb 2022

BMW’s latest EV, the iX, will be the star of the show in a 60-second advertisement to be shown during the 2022 NFL Super Bowl on Sunday February 13.

The ad, expected to be viewed by an audience in excess of 96m, features Arnold Schwarzenegger as Zeus, the Greek god of lightning, and Selma Hayek Pinault as his wife, the goddess Hera.

The BMW iX is currently available in the UK in three variants; the xDrive40 M Sport Comfort, the xDrive40 M Sport Technology and the xDrive50 Ultimate. The iX was launched for the US market in late 2020 with deliveries expected early in 2022. The xDrive50 is the first iX model to available in American dealerships.

Alongside the BMW iX, the Munich manufacturer will also launch the BMW i4 four-door Gran Coupe for the US market in March. The company is targeting a goal of reaching global sales of 50% electric vehicles.

“This is a pinnacle event in the U.S. and the perfect stage on which to introduce the BMW to our customers,” said Uwe Dreher, vice president, marketing. BMW of North America. “We have already seen a significant number of preorders for both the BMW iX and the BMW i4 and a huge amount of excitement for these two new electric vehicles.”

BMW last advertised at the Super Bowl in 2015 when the company’s first electric vehicle, the i3, was launched in the US market. The Superbowl has the largest global TV audience for a domestic sports series.





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